Job Description

IBCGroup.io is a leading blockchain and crypto advisory firm, dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Digital Marketer & Advertiser to join our dynamic team.

Responsibilities:

• Develop and execute paid media campaigns across search engines, social media, and Web3 platforms, optimizing for performance.
• Manage programmatic ad buying using automation tools for efficient real-time bidding and cost-effective placements.
• Monitor and optimize social media ads using data-driven insights to adjust for maximum ROI.
• Run Web3-specific ad campaigns, targeting blockchain communities while integrating smart contract-based tracking for user actions.
• Implement tracking systems and analyze performance, using tools like Google Analytics and blockchain explorers to monitor KPIs such as CPC, CPA, and ROAS.
• Set up marketing automation tools to streamline ad delivery, retargeting, and reporting processes.
• Manage influencer collaborations and automate partnership tracking to measure campaign impact.
• Oversee display ads and banner automation, ensuring efficient ad placements and continuous optimization for conversions.
• Set up A/B testing for ads to compare performance and optimize creative, targeting, and ad formats.
• Create and manage remarketing campaigns, targeting users based on prior engagement or website visits.
• Integrate ad tracking pixels and conversion tracking across digital assets to improve data accuracy.
• Collaborate with the team to design ad visuals and copy that align with campaign objectives.
• Monitor and manage ad budgets, ensuring cost-efficiency and meeting monthly ad spend targets.
• Analyze competitor advertising strategies and identify opportunities for differentiation.
• Maintain relationships with ad platforms and networks, staying updated on new ad features and tools.
• Generate automated performance reports, providing regular insights to stakeholders on campaign progress.

Qualifications:

• Bachelors degree in Marketing, Advertising, or a related field.
• Proven experience in digital marketing and advertising, with a focus on paid media campaigns.
• Strong understanding of programmatic ad buying and real-time bidding.
• Experience with Web3 advertising and blockchain technology is a plus.
• Proficiency in using marketing automation tools and analytics platforms such as Google Analytics.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong project management skills and attention to detail.
• Ability to work collaboratively in a team environment.
• Excellent communication and interpersonal skills.

What We Offer:

• Competitive compensation
• Opportunity to work with a leading firm in the blockchain and crypto industry.
• Flexible working hours and remote work options.
• Collaborative and innovative work environment
  

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