Job Description

Job Description

Job Description

Position Overview

ShuBee is seeking a talented Digital Marketing Manager to join our team. This individual will develop and execute strategies that drive awareness, engagement, and conversion across traditional and digital platforms. This role will shape and implement digital marketing strategies, focusing on brand awareness, customer engagement, and online sales through various channels. Collaboration with the Sales, E-commerce & Creative teams are key, requiring expertise in the industrial service industry, creativity, and have a data-driven approach.

Key Responsibilities:

· Brief and manage content usage for ShuBee's digital and traditional communication platforms

· Conduct in-depth research on consumer behavior and trends, integrating insights into impactful digital marketing campaigns

· Demonstrate as a “Servant Leader” of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.

· Work across the business units with all key functions – Sales, Sourcing, Finance, HR, Creative – as well as centralized support teams to drive profitable sales.

· Understands the consumer target and journey.

· Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal

· Coordinate efforts for the Digital Marketing team to ensure alignment and seamless execution of campaigns

· Leverage eComm and Direct to Consumer data to improve omnichannel performance

· Generate detailed reports and performance analytics on marketing campaigns, tracking key metrics such as ROI and KPIs

· Stay informed on the latest digital media trends, applying relevant updates to enhance ShuBee’s marketing initiatives

· Delivers revenue and profit targets by delivery of key business initiatives on time and in full

· Conduct analysis regularly to understand why business lines are delivering or under delivering, while providing recommendations to improve growth.

· Leverages analytics on share of digital shelf to inform product pipeline and build future portfolio that drives product growth, grows margin and improves in market assortment

· Identifies top selling eCommerce items and partners with sales team to create plans that invest in retailer media and affiliate marketing to grow market share

· Leads monthly SKU Health Check process to ensure deletions occur and manages new SKU creation to stay within target and conducting digital shelf checks quarterly

· Collaborates, participates in, and coordinates promotional activities or trade shows.

· Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects

· Analyzes promotional events/ tradeshows and promotional plan; Partners with sales to recommend enhancements to the promotional plan

· Studies key competitors to identify the competition’s price and promotion strategy

· Partners with finance to deliver accurate product forecasts; Leverages finance for decision support to ensure choices consider the full impact

· Develops annual brand marketing budget and supports in driving the business plan

· Authors creative briefs for traditional and digital marketing deliverables while partnering with Creative Manager to ensure tone of voice and is visually on brand

· Participates in the creative strategy development process

· Be a people leader, train, coach and mentor direct reports

Ideal Candidate Background/ Position Requirements:

· A four-year college degree, in marketing, digital marketing or similar; MBA preferred.

· 5-8 years of marketing experience required; digital marketing experience strongly preferred; 3 years minimum of managing teams

· Prior experience in CPG (Consumer Products) is a MUST!

· Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)

· Thorough understanding of principles and methods used to promote, display, and sell products and services. 

· Digitally savvy with strong creativity, innovation, and knowledge of current digital trends

· Expertise in digital marketing, including PPC, SEO, SEM, Affiliates, and media buying

· Proficient in website and marketing analytics tools (e.g., Google Analytics, Microsoft CRM and SEMRush, or similar)

· Strong project management, leadership, and collaboration skills across departments

· Experience optimizing landing pages, user funnels, and running A/B tests and multivariate experiments

· Analytical mindset with the ability to interpret consumer metrics, measure data, and forecast returns

· Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.

· Excellent communication skills, written and oral.

· Excellent interpersonal and customer service skills.

· Strong analytical and problem-solving skills.

· Strong supervisory and leadership skills.

· Ability to create, implement, and monitor budgets.

· Proficient with Microsoft Office Suite or related software.

What We’re Looking For

• Ability to work under tight deadlines while managing workload to accommodate all requests.

• Is comfortable with design process that includes accepting, managing feedback and constructive criticism.

• Execute creative to brief expectations.

• Attention to detail and consistency in work.

• Self-motivated and can work independently.

• Knowledge of production, proofing, and printing processes

• Good interpersonal skills; positive attitude; proactive approach to work

We offer benefits such as Health, Dental, and Vision; Paid Maternity/Paternity leave; Retirement program, and Birthdays OFF! PTO/Sick leave, plus you choose one extra holiday such as Martin Luther King, Presidents Day, Good Friday, Juneteenth, Columbus Day, or Veterans Day.
Quarterly bonus program.

Company Description

We offer benefits such as Health, Dental, and Vision; Paid Maternity/Paternity leave; Retirement program, and Birthdays OFF! PTO/Sick leave, plus you choose one extra holiday such as Martin Luther King, Presidents Day, Good Friday, Juneteenth, Columbus Day, or Veterans Day.\r\nQuarterly bonus program.

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