Job Description

Job Description
Job Summary:

In this role, you will lead the strategy development and execution for Yami's lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

About Yami:

Founded in 2013, Yami's mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

• 401(k) matching
• Health, dental, and vision insurance
• Paid time off (vacation, sick days, and holidays)
• $56K and above for Jr. Specialist Candidate
• $75K above for Sr. Specialist Candidate
• On-site gym and game rooms
• Employee discounts
• Complimentary coffee and snack

Job Responsibilities:
•Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels
•Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger )
•Create Yami-branded content tailored to various customer segments
•Analyze customer cohorts and segments to drive growth and optimize campaigns
•Design and test campaigns and templates that align content with customer preferences
•Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement

Qualifications:
•Bachelor's degree
•In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices
•3+ years of experience in a retention, marketing operations, or lifecycle marketing role
•Strong dedication to enhancing customer experience with a clear understanding of Yami's core customer base
•Exceptional attention to detail and strong interpersonal skills
•Experience with Iterable or similar marketing platforms preferred
•Self-motivated with the ability to work independently
•Bilingual in Mandarin

Requirements Yami

Job Tags

Holiday work,

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