Senior Email Marketing Specialist Job at Deako, Inc., Washington DC

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  • Deako, Inc.
  • Washington DC

Job Description

About Us Our company is at the forefront of the smart home revolution, creating state-of-the-art software and hardware solutions that enhance the way consumers interact with their homes. Having shipped millions of units, we are committed to innovation and delivering exceptional customer experiences. Responsibilities: Create and execute email marketing lifecycle programs and promotional campaigns that educate and convert homeowners Monitor email metrics, analyze campaign performance, and provide insights for improvement Manage our subscriber database, ensure compliance with email regulations, and resolve any deliverability challenges Develop customer segmentation strategies to deliver personalized, targeted messages Work closely with Creative, RevOps, and Inside Sales to create visually engaging email templates and deliver cross-functional marketing campaigns Contribute to overall marketing strategies to boost customer acquisition, engagement, retention, and revenue Develop and implement new digital marketing channels as needed Must Haves: 3+ years experience in email marketing Experience with B2C and B2B email marketing strategy and at least one leading email marketing service provider (Hubspot, Braze, Salesforce, etc) Strong analytical skills with the ability to make data-driven decisions Preferred experience with other digital channels (SMS, paid ads, website, app) Strong understanding of email best practices, A/B testing, segmentation, and deliverability Creative and innovative thinker Detail-oriented with strong organizational skills Adaptable and able to manage multiple projects simultaneously Benefits Overview: Competitive Salary: $80,000-$100,000 annually, commensurate with experience and qualifications. Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth. Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off. Comprehensive Health Benefits: Enjoy peace of mind with medical, dental, and vision coverage. Protect your future with life insurance and build savings with our 401K plan. #J-18808-Ljbffr Deako, Inc.

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